Definitely number 1 for me, it's more refined and sutle just like the ST is. I didn't buy my ST to be a billboard, I bought it because it was a refined style of bike with beautiful lines and after 10 years for the 13 and 23 for the 11, this bike is still beautiful, still attracts people over to ask questions about it.
My personal thoughts only, but if I wanted the ST to look like a European BMW then that's what I would have bought.
So, yep No1 for me.