Most tradies should go down this route TBH (as they only really work in their area) but yeah FORD needs to dramatically reduce the price by at least half, people will buy, proven by the clowns who buy 100K landcrusers and then spend another 50K on mods.
Have a couple of cashed-up, bogan tradie neighbours, seem to be always thinking-up new ways to spend. For one, the Land Cruiser has been replaced with a Dodge RAM, optioned-up to over $200K (so he proudly tells everyone), a $180K Lotus caravan (despite having a holiday hpuse), a $200K wake (what's that anyway) boat, work ute is a new Ranger Wildtrack, when he took delivery of that the work tradie trailer went of the the shop, returned with custom paint and pinstripe job and wheels (to match the Ranger), would've been quite a few $K in that. And then he has the cheek to complain about the price of fuel - 1st world problem.
I can see him buying an EV ute, it only needs to get him to the holiday house at Bonnie Doon.