SMIDSY may have started with cyclists in the UK, and has been referenced on this Forum in various topics, but I cannot find a specific thread on the
STOP SMIDSY campaign being championed by Maurice Blackburn Lawyers. So here goes:

As riders, we all know about the threat to our safety from drivers of other vehicles being less vigilant than they need to be. Qld Police have told me of “the fatal five”, suggesting driver distraction be added to the "fatal four" campaign. QUT has a conference paper titled: "
Driver Inattention: More Risky than the Fatal Four?"
Last year, Maurice Blackburn Lawyers initiated an Australian public/motorcycling campaign to raise the issue of driver awareness – called “Stop SMIDSY”, a common acronym – Sorry Mate I Didn’t See You, said by dopey drivers after having knocked a motorcyclist off his/her bike.
Their focus is on education, awareness, prejudice and perceptions and legislative change and infrastructure. The
short term objective is to increased awareness of motorcyclists by keeping the SMIDSY conversation in the public arena via a grassroots movement AND persuading the authorities to pledge advertising dollars to the problem. The
long term objective is to lobby for additional driver training around awareness of vulnerable road users.
The MRAQ, Ulysses Club, Motorcycling Australia and other rider groups and Forums all support this campaign and you are encouraged to tell your SMIDSY story by visiting the Facebook site:
www.facebook.com/stopsmidsy. You can also email the details to:
infoqld@mauriceblackburn.com.auFor those of you who wish to know a little more about Maurice Blackburn Lawyer's commitment to motorcycling and this cause, I recommend you download their submission to the Victorian Parliamentary
Inquiry into Motorcycle Safety:
Submission #49. These 10 well written pages are worth the read.
Please give your support.
Cheers