Yet another story on crappy ADAS...
‘Big Brother’: Deadly new Aus move exposedCutting-edge tech designed to save lives could in fact be doing the opposite as Aussies turn away from it in droves.
A new survey shows six in 10 Aussie drivers turn off annoying and nannying driver assist systems in their cars, rendering them useless.
It’s a stark illustration of how Advanced Driver-Assistance Systems (ADAS) such as wheel-tugging lane-keeping assist and beeping
driver monitors are proving intrusive hinderances, rather than the beneficial lifesavers they ought to be.
The survey conducted by Insurance Australia Group (IAG) revealed more than a third of Aussie drivers found ADAS features distracting,
and sometimes made driving more difficult or dangerous.
Alarmingly, from the 2000 drivers who responded, more than two in five (43 per cent) said ADAS had negatively impacted their driving.
Disabling these systems could be seen as putting lives in danger, but to frustrated drivers, poorly calibrated or overly annoying ADAS
is in itself the danger.
The shocking statistics will come as no surprise to Australians mystified by systems that feel more Big Brother than trusted companion.
With such advanced camera, radar and LiDAR-based technology in most modern cars, crashes and the road toll should be plunging.
Yet 2024 saw Australia’s highest road toll since 2012, with 1300 lives lost.
And things are even worse this year, according to the Australian Government’s own road safety data hub.
According to the latest figures available through the 12 months ending September 2025, the road fatality rate is 5.2 per cent higher
than over the same time last year.
There were 990 deaths on Australian roads this year through to the end of September, according to the data/
The survey conducted by IAG, Australia and New Zealand’s largest general insurance company, with brands such as NRMA Insurance
and RACV, previews a year-long study on ADAS by partnering with Queensland University of Technology (QUT) and iMOVE, Australia’s
national centre for transport and mobility research and development.
Beginning in January next year, the field study of 60 drivers at a testing facility seeks to learn how Aussie drivers interact with ADAS,
and how we can better realise its life-saving potential.
The first nut to crack will be why 60 per cent of drivers switch off systems designed to help and protect them.
“ADAS has got to be a good coach and not an annoying schoolmaster,” said IAG Research Centre Head Shawn Ticehurst.
“Not all (ADAS) systems are equal, but I’m really pleased to see a lot of car companies are now saying they’ve got to calibrate their
ADAS for Australian roads.”
This has been a regular complaint of new car owners and motoring journalists alike.
It feels like many assist systems have been added for box-ticking or to meet ANCAP safety protocols, without enough time
spent on ensuring they function effectively on our varied roads.
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