"Touring in STyle" is definitely a great term

But do we want to restrict things to just touring? I think the ST family is a "Ride in STyle" in the broadest sense. I commute, do some sports bike type riding, but can can still do the Border Run at the same time. "Doing it in Style" ?
I don't think of my ST as just a touring bike. It does every sort of riding I need.
I would be quite happy with "Touring in Style"